The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background, providing a stateoftheart overview of research on the discursive grounding of metaphor from a cognitivelinguistic. Researching conceptual metaphors that may underlie. In this chapter i will develop the argument that in political contexts metaphor can be, and often is, used for ideological purposes because it activates unconscious emotional associations and thereby contributes to myth creation. The contributors to metaphor and discourse present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background. Deliberate metaphors in political discourse in the wake of lakoff and johnsons seminal work 1980, much attention has been devoted to the study of metaphors not as rhetoric figures but as conceptual tools. Research nwo vici grant 277 30 001 metaphor in discourse. Attribution of discourse goals for using concrete and. The chapters examine a range of contemporary and historical. Metaphor and political discourse is a brilliant achievement for all parties. Brand is motion is a structural metaphor, and brand is a container, brand is a valuable resource, brand is a companion, and brand. The study of metaphor has been revolutionized by the cognitive linguistic approach advocated by lakoff and johnson 1980, 1999.
The language of discourse in the natural sciences is commonly characterized and even epitomized as literal. The source concepts of discourse metaphors refer to phenomenologically salient real or fictitious objects that are part of interactional space i. Metaphor is a highly used rhetorical tool in crisis discourse. Metaphor in academic discourse vrije universiteit amsterdam. Metaphor and discourse construction are bottomup processes, since they result from connection of lower units, but they are also topdown, based on properties of higher units, domains in metaphor. Metaphors are the mappings of the abstract world into the concrete world through human senses or experiences. Neagus empirical investigation centres on the corpus of the american presidential debates in 2008 and speeches by barack obama from 20092011. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. This paper examines the emergence of metaphorical creativity from the creative elaboration of the single walking journey metaphor, which is used in british political discourse for the conceptualisation of brexit. Politics and metaphor a discourse theoretical analysis. In vietnamese advertisements, brands are metaphorized and brand metaphors can be categorized into ontological and structural metaphors. The edition brings together 17 original contributions of internationally renowned metaphor.
Discourse dynamics 2 abstract the use of metaphor as a tool to uncover peoples ideas, attitudes and values through analysis of discourse is demonstrated and illustrated with data collected in a social science research project. Each theme is used as a potential entry point into understanding. John benjamins publishing company is an independent, familyowned academic publisher headquartered in amsterdam, the netherlands. Nietzsche 1 metaphor and metonymy are two types of trope, that is, jakobson further simplified the distinction into a metaphoricmetonymic poles 3. Elena semino metaphor is the phenomenon whereby we talk and, potentially, think about something in terms of something else. Jakobson notes that in literary romanticism and symbolism, metaphor has been widely used, while metonymy has been predominant in. Although metaphor is often associated with creative, complex and rhetorical texts such as fiction, poetry, or speeches, metaphors are actually a characteristic feature of everyday discourse. Tenor and vehicle, the components of a metaphor, with the tenor referring to the concept, object, or person meant, and the vehicle being the image that carries the weight of the comparison. Decoding political discourse conceptual metaphors and.
Friel b, nolan rett mickelson a a department of psychology, kansas state university, bluemont hall, 1100 midcampus drive, manhattan, ks 665065302, usa b delaware state university, usa received 15 november 2003. Conceptual metaphor and the discourse of philanthropy. Far from being rhetorical ornaments, metaphors play a central role in public discourse, as they shape the structure of political categorisation and argumentation. Neagus empirical investigation centres on the corpus of the american presidential debates in 2008 and. In this book elena semino discusses metaphor as a common linguistic occurrence, which. The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitivelinguistic background, providing a stateoftheart overview of research on the discursive grounding of metaphor from a cognitivelinguistic perspective. Click download or read online button to get metaphors in congressional discourse book now. This book provides an indepth look into the cognitive and argumentative nature of political discourse with a focus on the role and place of conceptual metaphors in practical argumentation. The first approach concerns the pragglejaz method for finding metaphorically used words, which involves the canonical case of metaphor identification in cognitive. Perrezreuchamps, deliberate metaphors in political discourse 9 2. This chapter shows the function and assumptions underlying common metaphors in fundraising discourse. The housing markets that collapse, an economic hurricane that swept the world, a distorted market that creates bubbles, are just a few examples of metaphors that were sometimes subconsciously perceived during. Metaphors in advertising discourse semantic scholar. Paper to be presented at ecpr conference 2005, granada.
Using the cognitive linguistic theory of conceptual metaphor, three instances of creative metaphors are analysed at the level of conceptual domains and metaphor scenarios, as well as. All journal articles featured in metaphor and symbol vol 35 issue 1. In this book elena semino discusses metaphor as a common linguistic occurrence, which is varied in its textual appearance, versatile in the functions it may perform, and central to many different types of communication, from informal interaction to political speeches. Towards an ecological approach introduction at first, some, some of students said hawaii is not good in order to learn language. Cambridge university press 9780521686969 metaphor in discourse elena semino excerpt more information 1 introduction. English language, i mean second language, because, because, they say some student is. Metaphor and metonymy in english language program curriculum discourse in hawaii. Previous work in corpusbased metaphor analysis and the case for semantic annotation critics of conceptual metaphor theory have argued that, while powerful theoretically, the framework has lacked an empirical basis steen 1999. The discourse dynamics approach to metaphor and metaphor. Drawing on a very large bilingual corpus, this book, now in paperback, analyses the distribution of metaphor scenarios in more than a decade of public discourse on european. Metaphor is the phenomenon whereby we talk and, potentially, think about something in terms of something else. Firstly, the distinction between conceptual metaphor and a variety of its metaphorical expressions lakoff, johnson 1980 provides a valuable link between general. Linguistic forms, conceptual structures, communicative functions and cognitive representations. Conceptual metaphor and the discourse of philanthropy mccagg 1998 new directions for philanthropic fundraising wiley online library.
Therefore it need a free signup process to obtain the book. Attribution of discourse goals for using concrete and abstracttenor metaphors and similes with or without discourse context richard jackson harris a, brian m. The study of metaphor as part of critical discourse analysis. This paper analyses applications of framing theory to figurative political discourse. Politics and metaphor a d iscourse theoretical analysis allan dreyer hansen dept. In the first stanza of abraham cowleys poem the wish, the tenor is the city and the vehicle is a beehive. First, therefore, we have made use of the methodology developed by steen and the pragglejaz group to extract the discourse units that could be considered as the lexical expression of an underlying mapping between domains, that is, the metaphors. An analysis of metaphor used in political speeches. Political discourse, usually treated in a domestic singlelanguage perspective, is here examined in a transnational and translinguistic one. In the following sections, we first discuss some general principles that make metaphors effective tools for communication and reasoning. This research was sponsored by the netherlands organization for scientific.
Welcome,you are looking at books for reading, the metaphor in discourse, you will able to read or download in pdf or epub books and notice some of author may have lock the live reading for some of country. Pdf the objective of this thesis lies in the phenomenon of metaphors used in modern political discourse. Pdf metaphor and discourse andreas musolff academia. This edited volume examines how metaphors and related phenomena metonymies, symbols, cultural models, stereotypes lead to the discursive construal of a common element that brings the nation together. Pdf this paper focuses on metaphor and the interpretation of metaphor in a discourse setting. Current metaphor theory has shifted from asking whether metaphor is conceptual or linguistic to. Metaphors in congressional discourse download ebook pdf. Metaphor theory has shifted from asking whether metaphor is conceptual or linguistic to debating whether it is embodied or discursive. Using a semantic annotation tool for the analysis of. Pdf metaphor framing in political discourse andreas. The words were first used in this sense by the critic i. Metaphor refers to the phenomenon whereby we talk and, potentially, think about something in terms of something else p. Abstract the careful use of metaphors is not new to fundraising discourse.
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